27 GCHSS Marketing Students participated in an intensive Marketing Seminar between Thursday 24th and Saturday 26th November. During these days students visited the recently renovated Cittadella by Mr S Cilia and were given a talk on the marketing of Cittadella and Gozo by Ms E Bajada, Director of Tourism and Economic Development Directorate in Gozo. Students also visited two manufacturing firms – Bartolo Catering and Dolceria and FXB. In both cases students could see first hand the different manufacturing processes of the two companies and were given talks about the marketing of the products in both companies. During this seminar students also met with The Marketing Manager of the Duke Shopping Mall who discussed the dynamics of managing the shopping complex, the promotion strategies used and the importance of keeping track of competitors in such an industry.
To consolidate these talks and the subject matter learned in the classrooms students were given the opportunity to participate in four workshops and make group presentations of their suggestions and findings.